|From Beer to Fashion|
Today, the design of the beer dress is inspired by the flower of the hop plant. “Unlike the wine dresses, the new Beer Dress has no smell and greatly improved flexibility, with fibers that are chemically similar to cotton,” reads a press release statement. Gary Cass is hoping the advancement will make the material – Nanollose Microbial Cellulose- commercially viable. He is working on improving both the strength and flexibility of the Nanollose fabric and would like to see it become an eco friendly alternative to the use of agriculture intensive fabrics like cotton. The Beer Dress will be on display at the World Expo 2015 in Milan, Italy.